Providing useful business information to your prospective customers is a great way to do well in local search results. Helping clients to do well in local search is a big part of our Chicago SEO consulting practice at Walker Sands. I recently took a look at the Google Maps listing for a friend, Chicago Criminal [...]
What are the implications of having more PR professionals and fewer professional journalists? The sky is falling! The sky is falling! Academics Robert W. McChesney, Ph.D., and John Nichols claim that the end of good journalism is near because the ratio of public relations professionals to journalists has jumped from 1.2-to-1 in 1980 to 4-to-1 [...]
I recently read an article with an interview between iMedia Connection and Ray Kurzweil, renowned futurist, inventor and author of “The Age of Spiritual Machines.” Kurzweil shared his insight on the future of online and virtual marketing. His predictions about the future of technology and its effect on communications raise many questions for marketers and [...]
You’re probably reading that headline and thinking, “forgetting the last ten years, are we?” Indeed, the first decade of the 21st century was quite an amazing one for the digital community, with new and exciting technologies springing up seemingly almost constantly and with web becoming even more ubiquitous than it had been in the 90′s. [...]
Two years ago SEO specialist Rhea Drysdale went on a mission: to prevent Jason Gambert from trademarking the term ‘SEO.’ As the founder of Outspoken Media, Drysdale said opposing Gambert has become one of the biggest challenges in her life, right up there with starting her company, chairing a non-profit and even getting married. After [...]
Mentioning the competition in PR pitches can be a smart strategy…sometimes. Companies that hire our Chicago PR firm often hate their competitors. OK, maybe hate is too strong of a word. They dislike the competition. So, when, on occasion, I tell them that a PR pitch should mention their competitors, they give me that “Are [...]
Empathica, a leading provider of Customer Experience Management (CEM) solutions, recently surveyed more than 7,200 American consumers to determine spending habits in the last year.
The survey indicated that women are more frugal in a down economy with 72% of women moderately to significantly cut their spending in 2009, compared to only 62% of men.
Here are five reasons why content is still worth something, why the misconceptions that drove the downfalls of such services as Flooz and DigiCash are now obsolete, and why the future of the micropayment is looking rosier than ever.
Did you know that Girl Scout cookies are called different names in different part of the country? They come from two different bakeries and the brand inconsistency can cause huge issues if the names happen to switch.
What’s your best lead source? If it’s like most – it’s referrals. To better facilitate that process John Jantsch of DuctTapeMarketing has deemed this week “Make a Referral Week”. The goal is simple: drive 1000 referred leads to 1000 deserving small businesses. Here’s how to help.
