More journalists are using social media and it’s starting to impact the way public relations professionals do their job. The blogosphere is becoming a target publication and a tweet is being monitored and tracked. But what happens next?
In every company, there is inevitably a marketing team handling everything from brainstorming standard practices to determining how the brand should be represented to the public and press. No easy task, I’m sure. But what most employees don’t realize is that while these busy marketers are charged with establishing their company’s brand standards, it’s the [...]
50 For the Future is looking for the next 50. Nominate an outstanding technology student in Illinois to be named one of the 50 and receive this prestigious award from the Illinois Technology Association. To nominate a student, visit www.50forthefuture.org.
What does the media find most interesting in a possible story angle? Here we discuss some techniques to generate story ideas that will resonate with reporters. It will give some perspective on what journalists most appreciate when being pitched.
In Google’s new language, the one on the bottom is now known as a “muscu.” Let’s start with a definition of “wordsense disambiguation.” After that, we’ll explain the rationale for Google’s creating a new language that will replace the English language altogether. Okay, for starters, wordsense disambiguation is a field of study that tries to [...]
The importance of monitoring your web site to ensure your web presence is well protected from hackers and other problems. If your website is an important part of your business, setting up alarms to monitor your site is critical. This post offers a guide for how to get started.
How many local placements did your PR firm get you last month? How many cities and/or states covered your offerings? Many consumers and small business owners don’t trust large national brands. They prefer to do business with local companies. As a result, being viewed as a trusted partner with a local feel has become critically [...]
B2B Companies can target potential customers early in sales cycle by using SEO best practices to build brand awareness. Use these tactics to get in front customers earlier and place your company ahead of the competition.
MarketingSherpa recently looked at how marketers were spending their online budgets. The majority remains in web site development, but the budget is diversifying and social media is taking on a whole new chunk.
In the corporate world, rebranding happens all the time. From something as simple as swapping out a tagline or a logo to something as deeply complex as restructuring the entire image of a company, rebranding is seen as an easy go-to for marketing managers and execs looking for a way to start fresh, to achieve that ever-elusive [...]
