In a USA Today book review article I read awhile back, reviewer Seth Brown notes that “public relations, oddly enough, doesn’t have great PR. People tend to think that PR involves being manipulative and saying whatever is in the employer’s best interests.” To some extent, I agree about PR not having the greatest reputation. When I [...]
College students are a highly coveted demographic for many marketers and PR pros. These young, savvy students are beginning to make major life decisions and are taking the marketplace by storm. And with around 11.7 million estimated college students in America (according to US Department of Labor Data), they can’t be ignored. One of the [...]
The press release is dead! So why are we still writing them? The truth is there is still marginal value in writing a press release, but it’s mostly in solidifying messaging or as an asset for the website to show client wins or expertise in an area. Once we start talking about distributing a press [...]
It was recently, while brainstorming a new tagline (which was to coincide with a revamped brand image) for a client, that I began pondering the very essence of taglines. Why do we use them? How does one determine the good taglines from the bad? Are they as important today as when they were first conceived? [...]
Google pulled together this presentation (Experminents in Digital Creativity) for Advertising Week in which they show off some very cool stuff that creative people have done using a variety of Google tools. Be prepared for a ton of YouTube usage, but mixed in are cool campaigns leveraging the Google Maps API and some new tools built for Android.
Good SEO practices may be the key to getting PR placements. In this article, we disucss the relationship between SEO and PR.
Today, many of the methods PR professionals have long relied on to pitch the media aren’t as effective as they once were, thanks to an industry that has dramatically changed over the last few years and that continues to evolve into unknown territory. In my last post I discussed how PR professionals must tailor the [...]
Microsoft’s 8 year old web browser, Internet Explorer 6, experiences its biggest market share drop after Google’s YouTube announces it will soon no longer support the aging browser.
Are you writing for any website? You might be interested to learn about the importance of the page title tag and what is the best practice followed to write one for your page.
We’ve noticed that more and more YouTube video is being shuffled into the daily local news. News organizations need that video to compete with the ever growing online problem. Here’s what’s driving that.
