Chicago Creative Space Features Walker Sands Office as one of Chicago’s Most Creative Spaces

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Every day, email listicles bounce around applauding Chicago’s coolest work places. Recently we were proud to open up our email, because Walker Sands is one of those companies.

Chicago Creative Space chose Walker Sands this month to highlight our space, our people, and all that we strive for in company culture. CCS did an incredible job of encapsulating how we function as a company and as a group of individuals, all the while beautifully showcasing our office.

This balance is key, because it’s not just our sweeping lake views and chic coffee bar that make Walker Sands list worthy. It’s the people. From the hallway high fives to the happy hours, it’s apparent that we love where we work and who we work with. Our support for each other, Chicago pride, and unique office environment are just a few reflections of our personality that the video highlights.

As we near the one-year anniversary of our move to 55 W. Monroe, it’s a huge honor for Chicago Creative Space to feature Walker Sands in the same light as other forward thinking companies in Chicago. We are humbled to be included with a group that includes Context Media, Groupon, and Google. These companies, just like us, believe that inspiring spaces are crucial to producing quality work and fostering exceptional culture.

And while our office keeps growing, so do our people. As we continue to grow, a central focus remains: to promote a supportive workplace and company culture through hiring and training the best people in the industry. We are honored to share a space that inspires all who enter to learn, support and do. Thanks again to the CCS team for a fun day of filming and creating a great video!

You can watch it in full here: http://chicagocreativespace.com/walker-sands/

Proving PR Success with Google Analytics

Measuring PR success and proving value to your client, boss or executive team can be a struggle. As a digital marketer here at Walker Sands, I am used to concrete numbers and have plenty of data to prove the success of my team’s campaigns. When I started working more closely with the PR team, I realized how some benefits of public relations are hard to measure – or even quantify. I’m sure you’re familiar with reporting on placements you worked really hard to get and hearing, “Great, but what does that mean from a business perspective?”

Well, I’m here to tell you that Google Analytics can help you prove the success of your PR campaigns. Google Analytics is a totally free tool that is easy to set up and use. Chances are, the website you are driving traffic to already has Google Analytics set up. If that’s the case, your client or digital marketing team can grant you access to view the data. If not, you can ask your developer to add a small piece of code to the header file of every page on the website.

Now for the good stuff: These are the things Google Analytics can help you prove.

  1. Prove that PR placements are sending traffic to the website
  2. Prove that PR placements are sending leads to the sales team
  3. Prove that content created as a part of the PR program is generating leads

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Friday Five: 7/20-7/24

Happy Friday! Here’s a roundup of this week’s industry news.

Payments-tech companies like PayPal and Square are moving aggressively into lending and disrupting banks – Business Insider

Payments companies including PayPal and Square will now offer loans to small businesses. This will not only help small-and-medium sized companies advance their businesses, but will serve as an extra revenue stream for the payments companies. These programs are most competitive with credit cards and bank loans, and the BI Intelligence report thinks banks should be worried.

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Taking your study from good to great: The importance of identifying a news hook

Case StudiesStudies or surveys are a great way for companies to gain credibility and showcase themselves as industry thought leaders. But sometimes companies don’t get the results they want or have more data than they know what to do with. And as a result, they produce a not so stellar study or at least not a newsworthy one…so they think.

However, any study can be newsworthy—you just have to find the right hook. A news hook can be anything from a piece of data that illustrates a significant issue to tying data to topic trending in the news.  Having a news hook will not only make your study stand out, but will also give it more value.

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Friday Five: 7/13–7/17

The sun is scorching and it finally feels like summer. What better way to celebrate than with this week’s hottest tech news?

U.S. Program Will Connect Public Housing Residents to Web – The New York Times

Among a slew of recent political announcements, the Obama administration just unveiled the ConnectHome project, which will link thousands of public housing residents across the United States to the Internet. The low-price or free connection will benefit many children of low-income families, helping to bridge existing gaps in access to technology. “If we don’t get these young people the access to what they need to achieve their potential,” said President Obama, “then it’s our loss; it’s not just their loss.” And while not everyone has had luck with the Internet recently, the ConnectHome project is a great step toward a modern, tech-driven world.

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