Friday Five: 2/23-2/27

By: Brittany Martin, Public Relations Intern

In honor of my fifth Friday at Walker Sands, I will be giving you the scoop on this week’s industry news!

Net neutrality a reality: FCC votes to bring Internet under utility-style rules – CNET

The internet will now officially be regulated as a public utility, after months of deliberation and lobbying. Based on a new definition of broadband that will let the government regulate Internet infrastructure, the FCC has adopted Net neutrality regulations. In short, this prohibits broadband providers from blocking or slowing traffic on networks, and also bans Internet service providers from offering paid priority services to companies like Netflix for “fast lanes” in high congested networks.

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Five in Five: The Winter Intern Class Reflects on Five Weeks:

Our class of winter interns has made it five weeks, perfecting media relations, research and writing skills. In a matter of weeks, the group has adapted to the fast-paced environment, worked to understand technology clients and their coinciding messaging, and immersed themselves in the Walker Sands culture.

Five weeks in, the public relations preconceptions have been challenged. Here’s what the intern class has learned:

Katie Beyer
It took far less than the 5 weeks I’ve been here to learn that agency life is not what I thought it would be–it’s much better. Coming from a law firm I wasn’t quite sure what to expect but I’ve gotta say, I love it. I’ve learned how to tailor press releases and bylines to meet each client’s specific requirements, and that each client has different quirks that make them fun to work with. All-in-all, I’ve learned that being at an agency is a great way to hone your skills, and that there’s always someone around to help you brainstorm when you’re having a bit of writer’s block.

Bridget Devine
Everyone here is such a great writer. I know I am a strong writer, but it can be intimidating to hand over a pitch to a really great writer and wait for edits. At first, getting pitches back with lots of red was somewhat disappointing. I second guessed my own work a lot. But lots of red marks is okay, because there is always room for improvement and collaboration will only make me a stronger writer.

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Protecting Confidential Client Data

Encrypted Secure Enterprise Messaging for PR Agences

Most PR agencies trade in sensitive client information, with PR staff getting early access to new product announcements, IPO insights, executive comings and goings, crisis information and a host of other confidential client items.

At Walker Sands, our B2B tech PR agency and digital marketing firm, we take our confidentiality obligations very seriously. Accordingly, we are in the process of piloting NetSfere Secure Enterprise Messaging to ensure that any messages we send internally are fully encrypted and secure.

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Friday Five: 2/16-2/20

By: Katie Beyer, Public Relations Intern

Happy Friday! Here’s a roundup of industry news from one of the coldest weeks of the year.

Apple Watch, Shmapple Watch — TechCrunch

On Monday, LG announced their plan to rival the Apple watch by announcing their new all-metal smartwatch. LG is calling their new watch a “classic timepiece” that will hopefully appeal to both sexes. With the promise of Apple releasing their highly anticipated smartwatch sometime in April, analysts anticipate the release of these two devices to kick start interest in the smartwatch sector.

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Stop Trying to Make Culture Happen

Company culture is one of the most defining facets of a business. For example, everyone knows Google is famous for its creative work environments and nap pods in the office. When a company’s culture is great, its employees thrive in it and share what they love about their job with others.

Here at Walker Sands we’re all familiar with the concept of a great company culture. The most important facet of our culture, however, is that we don’t force it. Our culture has developed mostly organically with a bit of structure from management. For example, we have a number of different Kaizen groups that focus on anything from book clubs to getting a life outside the office. Employees voluntarily join Kaizen circles where their interests lie, having the opportunity to work with people across teams while sharing their strengths.

When a company culture is encouraged but also allowed to flourish on its own, it truly embraces the strengths and passions of its members. The approach isn’t one-size-fits-all, but here’s how we’ve encouraged the development of our own culture.

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