5 B2B Takeaways from Social Media Week

This year’s fourth annual Social Media Week was once again filled with informative sessions and great networking opportunities. SMW Chicago added master classes and the Digital Marketing Summit for advanced social media best practices.

I had the chance to attend on behalf of Walker Sands to learn how we could apply what the speakers said to our clients moving forward. While much of the conference had a B2C focus, there were a number of sessions that also spoke to the B2B audiences.

In case you missed SMW Chicago, here are five takeaways B2B brands should keep in-mind on social media.


Friday Five: 9/22-9/26

Happy Friday! Here’s a roundup of industry news for the week.

How to make your blog post Twitter-friendly - Ragan.com

Most marketers understand the value of social media and the importance of cross-channel content sharing, but many still don’t know how to implement effective strategies. When creating a blog, there are many steps to consider including incorporating social-share plugins and click-to-tweet links. Beyond encouraging sharing, marketers must consider SEO tactics that optimize content and increase search rankings.



Five Takeaways from Social Media Week Chicago’s Connecting Global Media

It’s Social Media Week here in Chicago, and Walker Sands is happy to participate in the weeklong conference for social media professionals again. Our first session of the week was Connecting Global Media. Since we work with clients and reporters in many time zones, it was a truly insightful event. Marina Christos, Riana Lynn and Nicole Yeary led the panel discussion on tools and best practices for collaborating with teams around the globe.


While there were too many tips to share here, here are my top five takeaways from the panel:


Walker Sands Named a Finalist for PR News’ Agency Elite Awards

Walker Sands is thrilled to be a finalist in PR News’ annual Agency Elite Awards program in the business to business category. The awards showcase top agencies by practice areas including branding, consumer marketing and media relations.

PR Agency Elite



Everyone at Walker Sands is proud to be recognized for our hard work and dedication to our clients. Not only has Walker Sands been recognized by PR News, but we were also recently ranked on the Inc. 5000 and recognized as one of the fastest growing technology PR firms in the U.S. by O’Dwyers.  Overall, it’s an exciting and busy time for us. From the big move to our new office to gaining new clients and expanding in size, we’re thrilled with what we’ve accomplished so far and looking forward to next year.


Dust Off Your White Hat: The Olivia Pope Skills Every PR Gladiator Needs

By Lauren Bogacz and Payal Shukla

If you work in public relations and haven’t been hiding under a rock for the past few years, you’ve undoubtedly heard of the ABC hit show “Scandal,” inspired by a real-life crisis communications professional navigating the media and political landscapes of Washington D.C. While it’s no secret that large portions of the show have dramatized what it actually means to work in PR, the main character’s struggles with wearing the “white hat” are rooted in real practices seen across agencies of all practices and industries.

The “white hat” signifies when a person is playing the role of a good guy. The concept dates back to the good ole days of black and white Western movies, where the hero always wore a white cowboy hat and the villain a black one. In public relations, most of us are the good guys and wear the white hat on behalf of our clients. This also carries over to our interactions with our client’s clients, the media and each other. Kerry Washington plays Scandal’s main character, Olivia Pope, who references on multiple occasions when she’s taking her white hat on and off. Situations arise frequently that challenge us to keep them on.

With the new season of Scandal premiering Thursday, we take a look at some prominent, real-world examples of when PR professionals must put on their “white hats” – both consciously and subconsciously.

Scandal_White Hat Gif