Becoming Marketing Scientists

At Walker Sands, our values aren’t static. They’re living rules that our staff embodies.

We challenge our employees to go beyond the status quo, and become continuous learners. Specifically, we encourage them to become “marketing scientists.” An unusual term, since marketing has long been thought of as an art rather than a science, but it represents our unique take on PR, search and social and deserves a lot of the credit for our success over the past decade and a half. Here’s why.

What is a marketing scientist?

(more…)

Friday Five 07/21-07/25

Happy Friday! Here’s a roundup of industry news for the week.

Facebook Finally Figured Out How to Make Money Off of Your Phone – WIRED

Remember Facebook’s first earnings call? You probably didn’t want to be Mark Zuckerberg two years ago. Now, Facebook’s shares are at an all-time high. Mobile is king for the social media network. 400 million users use Facebook only through a mobile device. And now, mobile ads account for 62 percent of total ad revenue, up by two-thirds compared to the same time last year.

(more…)

Friday Five: 7/14-7/18

Friday Five Header

Happy Friday! Here’s a roundup of industry news for the week.

 Will Facebook’s ‘buy’ button lead to more immediate marketing results? – PR Daily

Facebook announced in a blog post last week that they are testing out a ‘buy’ button for small and mid-sized businesses. This feature allows consumers to buy immediately once seeing the ad, and could potentially increase ROI  for brands. While there have been mixed reviews, most people are excited. We’ll have to wait see if the ‘buy’ button is a huge success, or a Facebook bust.

(more…)

Friday Five 07/07-07/11

Happy Friday! Here’s a roundup of industry news for the week.

Microsoft CEO vows to ‘reinvent productivity’ - CNBC

Explaining that tech respects innovation and not tradition, Microsoft CEO Satya Nadella told employees to “reinvent productivity to empower every person and every organization on the planet,” according to this CNBC article. Microsoft’s stock has risen 15 percent since Nadella took the helm in February. It’ll be interesting to see what changes will occur at Microsoft following this announcement.

(more…)

Generating Value through Pinterest: Webinar Review

A few weeks ago, I had the opportunity to sit in on a Pinterest webinar led by Tom Logan and Wes Yee of Piqora, a marketing suite for Pinterest, Instagram and Tumblr. The webinar explained how brands can be successful on Pinterest, a platform that’s fundamentally different from Facebook, Twitter and others.

pinteres

According to Piqora, successful brands currently use Pinterest as an extension of their website and are seeing up to a 29 percent increase in page views.  Etsy is one of the best performing brands on Pinterest. In fact, Pinterest has been so influential that is has increased Etsy revenue by 9.4 percent in the past year.

(more…)