PROI Exchange Recap

This year, Walker Sands participated in an exchange program through our network of independent PR firms, PROI. We were fortunate to have Jessica Raguž, a PR consultant, with fischerAppelt in Hamburg join us for a two-week exchange. Our very own Emily Johnson is currently visiting our PROI partner in Atlanta, Jackson Spaulding. We’ll be sharing her insights soon – here are Jessica’s takeaways from her visit and time in Chicago.

I had the great opportunity to visit Walker Sands for two weeks and get to know the team, their work and their clients.



Friday Five: 11/17-11/21

Happy Friday! Here’s a roundup of industry news from this week!

Uber does damage control amid firestorm, but is it enough? - CNET

Uber faced heat this week after its executive, Emil Michael announced his desire to spend $1 million digging up dirt on journalists who have criticized the ride-sharing service. After almost every news outlet aired stories focusing on Uber’s arrogant and aggressive culture, the company is trying to position itself as a “positive member of the community” by offering holiday deals and incentives for their drivers. It’s unclear whether Uber’s promotions will clear their name, but after a crisis like this, executing the proper next steps is crucial.

Are Twitter Chats Dead?

Opening up on social carries risks, leading to a lingering fear of social among conservative brands or executives. A string of high-profile social media disasters, furthers the impression that inviting conversation is risky. The Twitterverse hijacked the recent efforts of Ventra and NYPD to engage followers. This may cause brands to hesitate when it comes to leading Twitter chats. However, our experience shows the benefits of hosting a Twitter chat far outweigh the risks.


Benefits for B2B Brands


Friday Five: 11/10-11/14

Happy Friday! Here’s a roundup of this week’s industry news.

Apple thinks iOS ‘Masque Attack’ isn’t such a big deal – Mashable

Apple responded to rumors that hackers can install malware in place of legitimate iPhone apps, saying that security measures are in place and customers won’t be affected. The phone’s built-in security safeguards even warn users before installing any software that is potentially malicious. Security researchers found that users who download apps outside of the App store are the most vulnerable. To prevent malware, customer should only download apps from trusted sources.


The Way We Pay: A Survey of the American Consumer

Few topics in the media landscape today generate as much interest or debate as the American consumer. The preferences and opinions of the modern U.S. consumer – from millennial to baby boomer – carry broad implications for retailers, manufacturers, marketers and everyone in between.  The payments industry in particular is facing increased pressure to create an omnichannel environment for their connected customers and be everywhere they are – in store, online and on mobile devices.

That’s why SecureNet, an end-to-end payments processor, set out to understand the latest trends in consumer purchasing behavior in their new study, “The Way We Pay.” SecureNet surveyed 750 American consumers on the state of payments and a wide range of topics including cross-channel transactions, targeted marketing and data breaches.

Below are some key findings from The Way We Pay: