Whenever I hear the word “productivity” in the workplace, I can’t help but picture a robot in business casual—able to be in multiple places at once, ticking off tasks at lightning speed on a perfectly organized to-do list, never needing to stop to eat or sleep.
Not only does this myth ignore the fact that humans are much better at PR than machines, it’s based on a misconception about what it really means to be productive. By most definitions, being productive is about maximizing your results-to-effort ratio—in other words, the most productive people, especially in a field like public relations, are simply very good at getting a lot done without overworking themselves.
Because we all love lists, below are my top 4 favorite tricks for putting the “PR” in productivity (get it?):
Everywhere you look, major technological platforms are getting ripped off — and ripping someone else off at the same time. Take the recent innovation of the mobile credit card swipe device, for example. No sooner did it hit the market than so many versions were fluttering around it was difficult to know exactly who launched it.
Whether it’s on the level of hardware like smartphones or social media and email platforms, the titans of tech are all competing to become the one-size-fits-all final destination for consumers by rolling out any number of dupes of existing apps, devices, and website functions. But is this necessarily a bad thing? Here are a few snapshots from the ongoing clone wars at a number of levels.
A new study by Nielsen shows that expert content—credible, third-party articles (earned media)—is the most effective source of information in impacting consumers along all stages of the purchase process. More specifically, when measured against owned media (branded content) it showed that earned media is more effective across all stages of the purchase process. Check out some of the key findings outlined here! (more…)
Last month it was Facebook. By next week, it will be LinkedIn. Social platforms change so frequently, and seemingly arbitrarily, it’s tough to get a handle on how to get the most from each channel—much less measure the success as changes are made.
We’ve been conditioned to believe that Facebook is a platform for company culture posts, LinkedIn helps us make business connections, and Google+ and Twitter are for quick updates. While that still remains true to a certain extent, accepting these “ideals” as unconditional can breed mediocrity within your strategy. Lean in to the changes and build an ongoing social program that protects your time and content investments.
These changes are, essentially, a good thing
Beginning April 14, LinkedIn’s Product & Services tab on business profiles will be disappearing in favor of Company Updates and Showcase Pages. These recent LinkedIn changes signify a big shift in how the company wants its platform to be better utilized by both companies and those folks wanting to engage with them. The new business profile design is modeled after Facebook (complete with cover photo) and designed to encourage frequent interaction with company followers. In general, this move offers LinkedIn more opportunities to generate thoughtful conversations in both the B2B and B2C marketplaces and connects organizations to more frequent and (hopefully) relevant conversations about their business. The changes will definitely increase engagement, which up until now has been most frequent on LinkedIn within “groups.”
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