Friday Five: 9/15-9/19

Happy Friday! Here’s a roundup of industry news for the week.

3D printer heading to space could enable lunar exploration - C|Net News

Startup, Made In Space, is working on a 3D printer that works in microgravity, so space crews can build products and tools on demand. This advancement will enable independence from Earth. The Made In Space 3D printer uses recycled 3D objects, and will eventually print using regolith, the powdery substance that covers the moon. Regolith can serve as a substitute for cement to print houses and roads. Innovations in the technology space are common, but this one is out of this world…literally.

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Friday Five: 9/8-9/12

Happy Friday! Here’s a roundup of industry news for the week.

Alibaba 101: The biggest IPO of all time – CNN Money

I’ve talked about Apple a lot in the past weeks, but I agree with CNN when they say that there’s a new star in the tech world. Alibaba’s IPO is set to be the biggest IPO of all time, and will put the company in line with Amazon’s market value. While many American’s don’t know about Alibaba yet, the company reigns as king of e-commerce, shipping about $248 billion of merchandise every year. I’m interested to see how Alibaba’s continuous growth will change the e-commerce space, but think it’s safe to say that Alibaba is elite.

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How does PR support sales?

At Walker Sands, we work with our clients to raise awareness, establish credibility and generate new business. We’re increasingly finding ways to work with our clients’ sales teams, both directly and indirectly, to support customer acquisition and conversion.

So how does public relations support sales efforts? Here’s a quick rundown:

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Friday Five: 9/2-9/5

Happy Friday! Here’s a roundup of industry news for the week.

4 tech innovations that are transforming marketing - Digiday

Technology is constantly evolving and impacting all industries. But there are four trends specifically transforming marketing. Streaming, social, programmatic and mobile are quickly changing the way marketers interact with their audiences. The way we use brands doesn’t change with technology, however. Rather, it’s how we discover and interact with them that’s transformative.  Because of this, marketers must work smarter to ensure they’re reaching and connecting with the right people at the right time.

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Congrats to This Year’s Techstars Chicago Class!

Last week was Techstars Chicago Demo Day, the culmination of three months of intense business building for this year’s class of 10 companies. Each startup got the chance to pitch their business on-stage to a packed room of investors at the House of Blues.

As a partner to the Techstars program, Walker Sands worked with the member companies this summer on messaging, content marketing and media relations.

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50 companies have now graduated from the Techstars Chicago accelerator. The first four classes have raised in excess of $45 million in funding

Here are the 10 companies:

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