Apple revolutionized commerce with the release of Apple Pay. While other tech and telecom giants like Google, AT&T and Verizon have tried to transform the wallet, commerce experts predict that Apple will be the trendsetter for mainstream digital wallets. Apple Pay has reportedly double charged some customers, but the timing of the release and the security-centered technology creates a unique advantage for the digital wallet. Are you a fan of Apple Pay?
In the wake of controversy over Facebook’s real-name policy emerged the noble, altruistic social network, Ello. The artists and designers who created Ello rode in like hipster- knights in shining armor and declared their valiant manifesto; that those wanting to maintain their identities of choice and who don’t want their social activity to be bought and sold for the almighty advertising dollar need look no further.
Ello’s invite-only platform became impossible to infiltrate overnight. It felt like a party at a hip Brooklyn art gallery where the guest list is kept secret. Motivated by equal parts FOMO and a mildly narcissistic desire to stay ahead of the latest trends, I began a frenzied search for an invite. Not-so-ironically, my bicycle-riding, beanie-wearing, graphic designer friend gave me the in. But after 10 minutes of wide-eyed perusal of the stark site, I was at a loss for what to do next. And to be honest, I haven’t been back.
Herein lays the dilemma: Ello just doesn’t give users a better alternative to what they already have. And while the moral high ground that Ello stands on is admirable, I have little confidence that Ello’s call to action will result in revolutionizing the ad-clogged social networks that we live on today.
From first glance, the minimalist layout is beautiful, a welcome respite from the constant information that bombards us every day.
For the past five seasons, NFL players have donned pink cleats, gloves, hats and towels in October to raise awareness for breast cancer. The league has been pannedbefore for a perceived lack of transparency about how sales of pink merchandise fund breast cancer. This time around, however, the league announced that they would be dialing back on pink, perhaps as a result of backlash against its donation strategy in which a small fraction of the money from pink branded NFL products go to charity.
Tracking a customer’s shopping behavior is simple in the e-commerce space, yet not as easy for brick-and-mortar stores. Retailers are now tracking in-store behaviors by looking at credit card payments and encouraging customers to download their mobile app. While these tactics may seem a little intrusive, they can benefit the customer by providing retailers with the right information to offer personalized ads. An Opinion Lab study found that while 77 percent of customers find this type of tracking unacceptable, 61 percent of those customers expect to be compensated for being tracked. So where do you stand? Are you okay being watched or do you want retailers to back off?
On October 3, Mean Girls fanatics wore pink, quoted the legendary movie and reflected on 10 years with the epic teenage comedy in support of National Mean Girls Day. But while the movie surfaces memories of sleepovers and teenage drama, it’s possible that there’s more to Mean Girls than The Burn Book, Coach Carr and army pants and flip flops. In fact, it’s possible that Mean Girls can teach marketers a thing or two about igniting great ideas.
Inspired by the month of Mean Girls, here are six ways to make “fetch” happen:
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