Senior Content Strategist
As a senior content strategist, Beth specializes in developing strategic and integrated content programs for Walker Sands’ technology clients.
Beth brings a keen understanding of SEO and digital marketing best practices to develop content that gets results, from whitepapers, eBooks and videos to SlideShares, infographics, blog posts and contributed articles. With plenty of experience leading PR accounts as well, Beth knows not only how to tell a great story that includes the client’s key messages, but also how that story will play in the media.
Beth joined the firm in 2012, and prior to taking up the content reigns, she led media relations efforts for Walker Sands client ThreatMetrix, one of the fastest-growing companies in the cybersecurity industry. Beth holds a bachelor’s degree in advertising and public relations from Loyola University Chicago.
Beth is our resident New England Patriots fan, and we try not to hold it against her.
I may be known as Beth at Walker Sands but back home, I'm forever known as Punky due to my quirky behavior growing up and aspirations to be the real-life Punky Brewster.
Ireland – I would Irish Step Dance and be surrounded by Irish brogues all day.
Either Ja Rule – Pain is Love or James Blunt – Back to Bedlam. Polar opposites but equally embarrassing.
The ThreatMetrix Top Cities for Online Fraud study. It was rewarding to generate media coverage across a variety of national and local business and trade press, with data to back up the news.
When Will sent an email around on a Friday around 5 p.m. asking if anyone is interested in getting "scoops" after work.