Survey analysis is a critical step in the data-driven PR campaign process. Before releasing the data, you need to set clear goals and expectations. This will help you decide if you have enough relevant data to generate results. With an effective data collection and promotion strategy, your company will realize an increase in media placements, thought leadership and residual value that will keep reporters and journalists coming back for your perspective long after your data study is released.
There are at least three important components to keep in mind when analyzing data for marketing impact:
Carefully crafted data-driven PR campaigns can deliver significant return on investment for your company. But to achieve maximum ROI, you have to organize and analyze your data quickly and effectively. If you wait too long to release your data due to delays in creating the supporting marketing and press materials, the results could become stale and lose their newsworthiness.
Since many marketing departments are strapped for time and resources, it’s often best to enlist the support of an experienced partner who knows how to create data-driven PR and marketing campaigns.
At Walker Sands, we specialize in creating and executing data studies for PR and marketing success. We enable our clients to achieve key business outcomes through the optimized use of data and statistics in a PR and marketing context like we did for CEM software provider Empathica. We increased Empathica’s social mentions by 350 percent over the course of the PR campaign, as seen in this case study. Give us a call today at (312) 267-0066 and we can get started on a unique campaign for your company.