3 Ways to Effectively Use Surveys

There are a number of ways your company can utilize surveys to improve thought leadership in your field and attract your target audience. If you’re starting a business, surveys can help you learn about your market and develop a key strategy to attract the right clients.

At Walker Sands, we also leverage data studies to improve the effectiveness of marketing and PR programs. Reporters and customers love hard data. Newsworthy data studies provide fodder for reporters to use in stories and can serve as the basis for a variety of content marketing opportunities for your brand. This will drive traffic to your website, increase your reach and establish your company as an industry expert.

3 Ways to Use Surveys

There is a variety of content and marketing initiatives you can create as the result of a strong survey. Here are just three examples of strategies you can use to leverage survey data for promotional advantage:

  1. Create Infographics. Infographics are great tools for showcasing your data because they are visual, grab readers’ attention, are easy to understand and great for sharing, especially on social media. Reporters also loving posting infographics because they are engaging and generally appeal to their target audiences. To make a creative infographic, you should keep it simple and organize key findings in a way that will make sense to the reader. Establish a central theme for your information and leverage it in the development of the infographic’s design and layout. The data should flow smoothly and highlight the most noteworthy aspects of your findings.
  2. Produce White Papers. White papers are long-form reports designed to promote your products or services. They can be used as a marketing tool when there are strong facts and logical arguments to build a case for your company, services and messages. Using surveys and compelling data gives your white papers credibility and provokes readers to share them with colleagues and business partners. Be sure to keep the topic informative and avoid being overtly promotional. It’s important to appeal to the reader first by providing valuable content. Effective white papers can be used to generate sales leads and establish your company as a thought leader.
  3. Attract Bloggers. Bloggers are modern-day journalists, and just like journalists, they need data to support their written content. Bloggers love statistics and hard numbers collected through survey data. If a blogger with a loyal following and established reputation in your industry cites data from your company, it can be great publicity for your brand. Popular blog posts can also go viral quickly among niche and even mainstream audiences, which will drive visitors to your website and build credibility among blog audiences.

News is driven by data. By organizing your company’s survey data into an infographic, white paper or blog post, you can generate more media coverage and attract customers. At Walker Sands, we understand how to create compelling, results-driven surveys for B2B and technology companies. The studies we conduct for clients regularly land in top-tier publications like the Wall Street Journal, TechCrunch and The New York Times. If you’re ready to learn more about how our data-driven PR campaigns can increase leads and website traffic, give us a call today at (312) 267-0066.

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